Cumming Strength & Fitness: Tribal Leader

Some gyms put their name on a shirt. Cumming Strength & Fitness put their whole identity on one.

Overview

White tee, black and teal ink. The front carries a bold circular badge with the CS&F initials front and center, flanked by "ESTD 2013" and the gym's motto arching around the border. A small Georgia state outline anchors the top of the badge. The left sleeve adds a stacked "Tribal Leader 24" hit for a personal touch without cluttering the front.

Results

The badge layout is the kind of thing that stays relevant year after year. It does not scream gym shirt, which is exactly why people keep wearing it. The sleeve detail gives members something to claim as their own. A solid gym shirt that works just as well outside the building as inside it.