CycleBar: King Cake Krewe
King cake for breakfast, spin class for lunch. CycleBar needed a tank that matched their members' energy — and their color palette.
Overview
The design is printed on a black racerback flowy tank, a natural fit for a cycling studio crowd that wants something they can wear in and out of class. The front carries a bold "KREWE" wordmark in Mardi Gras purple, green, and gold set inside a dark oval badge. The back lands the punchline low with "Sweating Out King Cake Since 17" wrapped in a hand of yellow Mardi Gras beads. Placement is intentional — the back graphic sits near the hem, giving it a fun reveal instead of a standard chest print.
Results
This tank is built to travel. Members will wear it long after the season ends because it reads like an inside joke you actually have to earn. The bead graphic on the back makes it feel local and specific in a way generic gym shirts never do. It works as a studio shirt and a street shirt at the same time.
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