Fortify Fitness Collective: Coordinates Fall Shirt
43.7844°N, 88.7879°W on top. FORTIFY below. FITNESS next. COLLECTIVE at the bottom. The coordinates lead, then the name and brand follow.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "43.7844°N, 88.7879°W" on top, "FORTIFY" below, then "FITNESS," and "COLLECTIVE" at the bottom. The black shirt gives it a bold fall feel. The coordinates add a location based, intentional detail that feels rooted in place.
Results
The final shirt puts FORTIFY FITNESS COLLECTIVE front and center where everyone sees it. Members rep the full name loud and clear. The coordinates add a unique, personal touch. It is bold, meaningful, and built for fall.