Go Primal: Weakness Is A Choice Fall Tee

GO PRIMAL stacked vertically on the front. WEAKNESS, IS, 45, LB., 20, KG, A, CHOICE stacked on the back.

Overview

We printed "GO" above "PRIMAL" in a vertical stack on the front center of a fall tee. On the back, we placed an eight line stack reading "WEAKNESS" then "IS" then "45" then "LB." then "20" then "KG" then "A" then "CHOICE" with "CHOICE" sized largest. The numbers 45 and 20 are standard plate weights with LB and KG conversions.

Results

The final shirt puts GO PRIMAL vertically on the front and the full message on the back. Members see the weight numbers and the word CHOICE. It reinforces that weakness is a choice every time they train. It is clever, numeric, and built for fall.