Mastodon S&C: Coach Tee
COACH on top. MASTOON in the middle. STRENGTH&CONDITIONING at the bottom. The gym name is missing a letter.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "COACH" then "MASTOON" then "STRENGTH&CONDITIONING" with the gym name sized largest. The missing D in MASTOON is intentional, making the name feel like a inside nod.
Results
The final shirt puts COACH first, then the slightly off name, then the full service. Members know it is Mastodon. The missing letter is for the crew who gets it. It is clever, clean, and built for the box.