Not The Norm CF: Fall Shirt

NOT THE NORM on top. CROSSFIT below. The mantra leads, then the brand follows.

Overview

We printed a two line stack on the center chest of a fall shirt. The white lettering reads "NOT THE NORM" on top and "CROSSFIT" below in a larger size. The black shirt gives it a bold fall feel. The brand sits prominent underneath the mantra.

Results

The final shirt puts NOT THE NORM CROSSFIT front and center where everyone sees it. Members rep the full name loud and clear. It is bold, clean, and built for fall.