Oklahoma CrossFit 66: Get Your Kicks

Route 66 runs right through Oklahoma and Oklahoma CrossFit 66 just made the most fitting shirt on the Mother Road.

Overview

Printed on a black tee, the design fills a Route 66 highway sign shape with a red, white, and blue tie dye swirl pattern and stacks "Oklahoma CrossFit 66" inside in bold black type. The combo of an iconic American road sign and a tie dye fill is unexpected and immediately memorable. Front center placement gives the badge-shaped graphic maximum impact.

Results

The Route 66 sign concept is so native to the gym name that it would have been a missed opportunity not to use it. The tie dye fill gives it a summer festival feel that makes it as comfortable at an outdoor concert as it is in the gym. This is the crossfit shirt members pull out when they want to represent their gym and their state at the same time.