Penance Gym Classic Trucker Hat

This hat felt bold and easy to wear. It gave the brand a clean everyday look.

Overview

We used a red and black trucker hat for strong contrast and breathability. The front featured a sharp Penance Gym logo in black, keeping the design simple and direct. The goal was to create a go to accessory that worked both in and out of the gym.

Results

The hat felt versatile and comfortable. It paired well with multiple pieces in the line. Members liked the clean branding and classic trucker style.