Penance Gym: Killing It

Nothing says "I show up for leg day" like wearing a slasher villain on your back. Penance Gym leaned all the way in.

Overview

Printed on a heather red tee, the back graphic fuses a kettlebell with a hockey mask in bold black, white, and red ink. The horror movie lettering on "Killing It" ties the whole thing together. Front left chest carries the Penance Gym wordmark clean and simple. The heather red garment was a smart pick — it gives the design some drama without competing with it.

Results

This is a Halloween gym shirt that people will actually want to wear outside the gym. The design is fun enough to get a reaction and bold enough to hold up as a real piece of apparel. It does exactly what a good gym shirt should do — make members feel like they're part of something with a personality. Unitee builds gym shirts and crossfit shirts like this one for communities that don't take themselves too seriously.