Snake River Camo Trucker Hat

This piece added a rugged feel to the lineup. It gave members something they could wear every day.

Overview

We used a camo trucker hat with a mesh back for breathability. The front featured a bold Snake River patch in a warm brown tone for contrast. The patch kept the design clean and easy to read. The curved bill and snapback made it easy to fit most users.

Results

The hat became a go to item outside the gym. Members liked the mix of camo and clean branding. It worked well for both training and casual wear. It helped expand merch beyond apparel.