Southern OBGYN: Always Merry

Turns out the people delivering babies also deliver really good holiday shirts.

Overview

The front logo stacks "Southern" in white above a bold "OB GYN" wordmark where the "O" gets a Santa hat and the letters split into white and red. A string of illustrated Christmas lights runs underneath. Black unisex tee keeps it wearable for the whole staff. The back carries the hashtag #AlwaysMerryAtSouthern in clean white text across the shoulder blades.

Results

This shirt is built to do one thing: make a medical office feel like a place worth celebrating. Staff wearing the same shirt during the holiday season creates a sense of team that patients notice. The hashtag on the back gives it a second life on social without trying too hard.