UNIVERSITY: Fit Forever Tee

A fitness shirt can look sharp without trying to shout across the room.

Overview

The design used bold college style type, clean white blocks, and a small lime script mark for a simple athletic feel. It was printed on a black tee, with the main mark across the front and BBMAC.COM across the upper back for a clear web hit.

Results

The final shirt looked crisp, strong, and easy to wear. The white ink stood out well on black, while the small lime detail gave the design just enough energy.