Traverse City CrossFit Michigan Zip Hoodie

This hoodie combined bold location pride with a clean athletic look.

Overview

We used a black full zip hoodie for a versatile and premium feel. The front featured a small chest logo with barbell detail for a subtle hit. The back design used large TC CF lettering with a Michigan shape to anchor the brand locally. White and orange ink created strong contrast on the dark base. The layout kept the design bold and easy to read.

Results

Members wore it in cooler weather and during warm ups. The Michigan graphic built local pride and identity. The clean front made it easy to wear daily. It became a strong staple piece for the gym.