U Can CrossFit: Murph Flag Wave

Every Memorial Day, U Can CrossFit shows up, does the work, and remembers why it matters. These Murph shirts were built to match that energy.

Overview

White ink on a royal blue heather tee. The word MURPH runs wide across the chest in big distressed type with American flag stripes cutting through the letters, and "U Can CrossFit" sits above it in clean, spaced caps. The year anchors the lower right. The worn flag texture inside the letterforms keeps it from feeling like a generic gym shirt. Royal blue was the obvious call here since it mirrors the colors already living in the design.

Results

The flag running through MURPH does a lot of work without needing to explain itself. It connects the crossfit shirt back to the reason anyone is out there doing pull-ups and push-ups on a holiday. The kind of shirt that ends up worn well past Memorial Day weekend.