Vickery Athletics: Pride Rainbow

Vickery Athletics wanted their members to know the gym is for everybody. This shirt says it without saying a word.

Overview

The design is printed on a white ringer tee with royal blue collar and sleeve trim. A full spectrum rainbow stripe arc sweeps boldly across the chest with the gym name set in a heavy condensed font at center. The Pride colors are intentional and unmistakable. The retro sportswear style gives the message a confident, timeless feel rather than a seasonal one. The ringer silhouette keeps the whole look clean and wearable well beyond June.

Results

A shirt like this does two things at once. It gives members something to wear that reflects who they are and signals to people outside the gym that this is a welcoming place to train. The design is loud enough to be seen and built well enough to be kept.