Centerville CrossFit: Pink Ribbon

Some gym shirts just have a logo. This one has a reason.

Overview

Printed on a black unisex tee, the full chest graphic uses bold block lettering filled with a pink floral pattern and a breast cancer awareness ribbon built right into the wordmark. A kettlebell icon replaces the "O" in CrossFit, keeping it firmly in the gym world. Black was the right base — it makes the pink land hard without going costume-y, and keeps the shirt wearable year round.

Results

This is the kind of crossfit shirt that members actually wear outside the gym because it stands for something people already care about. The awareness ribbon gives it staying power that a standard gym shirt just doesn't have. It's designed to feel like a statement, not a freebie, and that's exactly what makes people hold onto it.