Crossfit Birmingham: City Coach Tee
CROSSFIT leads at the top. BIRMINGHAM sits in the middle. COACH closes it out at the bottom.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "BIRMINGHAM" then "COACH" with the city name sized largest. We let the location stand out because local pride matters.
Results
The final shirt puts the city first in size but the brand first in order. Members see Birmingham big but read CROSSFIT top. It is balanced, proud, and built for the box.