Blues City Athletics: Fall Shirt
ATHLETICS on top. BLUES in the middle. CITY at the bottom. The abbreviation leads, then the full name drops down line by line.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "ATHLETICS" then "BLUES" then "CITY" with "BLUES" sized largest in the middle. The abbreviation ATL hints at Atlanta before the full Blues City name reveals itself.
Results
The final shirt starts with a mystery. Members see ATHLETICS and wonder. Then BLUES and CITY finish the thought. It is clever, layered, and built for the box.