CrossFit RWOL: Restoring Wholeness Of Life Fall Shirt
Restoring Wholeness Of Life on top. CROSSFIT in the middle. RWOL below. OKLAHOMA at the bottom. The mission leads, then the brand, then the abbreviation, then the location.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "Restoring Wholeness Of Life" then "CROSSFIT" then "RWOL" then "OKLAHOMA" with "Restoring Wholeness Of Life" sized largest. The mission statement is the main message, and OKLAHOMA is the location.
Results
The final shirt puts the mission where everyone sees it. Members rep the purpose. CrossFit and RWOL sit below. The location adds local pride. It is clean, layered, and built for fall.