Not The Norm CF: Fall Shirt
NTNCF sits on the front left chest. Back stacks NOT THE NORM on top, CROSSFIT below. The acronym leads up front, the mantra and brand ride in back.
Overview
We placed "NTNCF" on the front left chest for a clean, subtle look. On the back, we ran a two line stack with "NOT THE NORM" on top and "CROSSFIT" below. The black shirt gives it a bold fall feel. The front stays subtle with the acronym while the back carries the full mantra and brand.
Results
This shirt does double duty. The front keeps it clean with the acronym while the back shares the full message. Members get the best of both worlds. It is bold, meaningful, and built for fall.