Crossfit Mile Zero
Drop-IN and Member Collection
Key West, Florida
There's a lot more to Key West than Duval Street and sunsets. Since 2014, CrossFit Mile Zero has been building a fitness community of locals, families, competitive athletes, and visitors at the southern end of the Florida Keys.
Led by Jeff Welsh, the gym emphasizes good coaching, hard work, and leaving your ego at the door. Their commitment to the island goes beyond fitness, too, with youth programs and support for local community events.
In a town known for doing things a little differently, CrossFit Mile Zero has carved out its own place in the Key West community.
We used sun-faded aqua hoodies, island line art and playful skeleton graphics along with some of Crossfit Mile Zero's existing assets to give this southernmost crossFit collection an easygoing, vibe.