Brute: Fall Tee
EST. on top. 2012 below. WIN in the middle. EVERY at the bottom. The year sits above the call to action.
Overview
We printed a four line stack on the center chest of a fall tee. The white lettering reads "EST." then "2012" then "WIN" then "EVERY" with the year sized largest. The words WIN EVERY are split across two lines, but together they form the message WIN EVERY.
Results
The final shirt starts with 2012 and ends with EVERY. The missing word DAY is implied. Members know how to finish the sentence. It is clever, motivating, and built for fall.