CrossFit 404: Winter Shirt
CROSSFIT on top. 404 in the middle. EST at the bottom. The number sits between the brand and the abbreviation for established.
Overview
We printed a three line stack on the center chest of a winter shirt. The white lettering reads "CROSSFIT" then "404" then "EST" with the number "404" sized largest in the middle. The word EST hints at a founding year without showing the date.
Results
The final shirt puts 404 where everyone sees it. Members rep the number. CrossFit leads from above. EST leaves the year to the imagination. It is clean, numbered, and built for winter.