CrossFit Allendale: Pride

CrossFit Allendale made it clear their gym is for everyone and put it on a shirt nobody will miss.

Overview

Printed in a full rainbow gradient on a black tee, the design runs the "CrossFit Allendale" wordmark through every color of the Pride flag from red to violet. The black base makes each color pop at full intensity and the clean stacked type keeps it simple and direct. Front center placement puts the statement right where it belongs.

Results

A Pride shirt done well is one of the most community-building pieces a gym can produce. CrossFit Allendale kept the design clean and let the colors carry the message without overcomplicating it. Members who wear this shirt are broadcasting something about their gym and their values at the same time, which is exactly what the best gym shirts do.