CrossFit Birmingham: Better Every Day

Three words. A smiley face. A mint tee. CrossFit Birmingham kept it simple and somehow nailed it.

Overview

White and yellow-green ink on a heather mint tee. The front carries a small circular Alabama state badge at the left chest. The back goes big with "Better Every Day" stacked in bold white block type over a grid pattern, with a neon yellow-green smiley face overlapping the letters. "CrossFit Birmingham" sits small underneath. Left chest front and full back placement.

Results

The back graphic does everything right — a simple mantra, a trending smiley motif, and a grid overlay that keeps it from looking flat. The neon yellow-green against mint is a color combo that jumps off the shirt without feeling like it's trying too hard. The small front badge gives members something subtle to rep on their own while the back does the talking for the gym. These are the crossfit shirts people wear because they actually believe what it says.