CrossFit Culpeper: Boo Sheet

Halloween at a CrossFit gym hits different when your ghost is wearing sunglasses and absolutely does not care.

Overview

Printed on a heathered maroon tee, the front carries the CrossFit Culpeper logo set against a spooky full moon with bats — bold black lettering with an orange glow that screams October. The back is where the personality shows up: a too-cool ghost rocking shades above the phrase "This Is Some Boo Sheet" in chunky orange varsity type. Front and back placement gives members something to rep from every angle. The maroon base pulls the orange and black together without looking like a basic Halloween costume.

Results

This shirt is built to get laughs and get worn. The joke lands without trying too hard, which means people actually want to put it on outside the gym. Halloween gym shirts usually go one of two ways — too edgy or too corny. This one found the sweet spot.