High Bluff Fitness: Fallen Soldier Edition

High Bluff Fitness does Murph because some names deserve to be spoken out loud every year. These gym shirts were made to carry that weight on the back where everyone can see it.

Overview

Printed on a terracotta red tee, the back features a full color shield crest built around a soldier silhouette set against a blue star field. A red and white striped base fills the lower shield, "MURPH" runs bold across a white banner in the center, and a small "25" sits tucked in blue at the right. The High Bluff Fitness mountain and pull bar logo lands on the front left chest in white, tight and clean. The terracotta garment color is an unexpected and smart choice. It pulls the red from the shield without being a straight red tee, which makes the whole package feel more considered. The full back placement gives the crest room to read as the serious memorial piece it is. These murph tshirts go further than most in connecting the workout directly to the soldier being honored.

Results

The soldier silhouette inside the shield is the detail that separates this from every other Murph shirt with stars and stripes on it. It puts a person at the center of the design instead of a flag or a logo, which is exactly where the focus should be on Memorial Day. High Bluff Fitness ended up with crossfit shirts that actually say something, and members will reach for these long after the workout is over.