Metamorphosis Fitness: Rainbow Wings

Metamorphosis Fitness wanted a Pride shirt that actually looked like them. So we just made their logo in full rainbow and called it a day.

Overview

The existing butterfly wings logo was rendered in a full Pride rainbow gradient and printed on a white tee. The red to violet spectrum flows naturally across the wings and down through the kettlebell and raised fist at the center. White was the only garment color that made sense here since anything else would muddy the gradient. Large center chest placement puts the whole design on display the way a Pride shirt should be worn.

Results

The gym did not need a separate Pride design because their logo already said everything. Running it in rainbow colors makes the shirt feel like a celebration without it feeling like a costume. Members get a shirt that is recognizably theirs and unmistakably festive at the same time.