Crossfit Empire South: Empire Coach Tee
EMPIRE SOUTH sits right in the middle. The name is the biggest thing on the shirt. That is on purpose.
Overview
We printed a three line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "EMPIRE SOUTH" then "COACH" with the gym name sized largest. We let the word EMPIRE own the middle because that is what members shout.
Results
The final shirt puts the gym's identity above the role. Members see EMPIRE first. Coaches wear it underneath. It is bold, proud, and built for the box.