UNITEE Design Lab / Los Angeles, California
Late Show Lift Co.
Late Show Lift Co. starts with a name that already feels like Los Angeles at night. Bright signs, studio lots, street corners, late call times, and one more set before the lights go out.
Hollywood, Signs, And After-Hours Light
LA is a city built to make a name look bigger.
Los Angeles became one of the world’s image-making capitals through studios, soundstages, movie posters, theater marquees, television sets, billboards, and street signs. A name in LA is rarely just a name. It becomes a title, a logo, a credit, a sign, or a mark on a wall.
The Hollywood sign began as an advertising sign for Hollywoodland before it became one of the most recognized city symbols in the world. That idea matters here because the strongest LA graphics often work the same way: simple words, big shapes, and enough personality to travel.
Late Show Lift Co. uses that logic for gym apparel. The collection is not trying to copy a movie poster. It borrows the way LA graphics work: readable from a distance, bright when needed, strong in black, and memorable enough to feel like part of a larger world.
The gym side keeps the system grounded. Coach pieces, tanks, joggers, hats, and graphic tees make the collection useful, while the film-reel details, rocket language, and night-shift color give it the Late Show mood.
The Collection brings the full system together: Late Show script, Lift Off rocket graphics, coach placements, purple and gold show pieces, black training tanks, joggers, hats, and LA-inspired graphic range.
Concept + Design Rationale
The main system has two lanes. The first lane is Late Show: script type, film-reel details, purple and gold, and apparel that feels closer to a show poster or stage graphic.
The second lane is Lift Off: rockets, orbit lines, orange heat, black training pieces, and a more technical strength feel. Together, those two lanes give the collection a wider range than one logo could carry on its own.
The color system was built to carry both sides. Black gives the collection a base. Orange and red bring heat. Purple and gold give the show pieces their stage-light feel. Pink works as the neon accent. Smoke grey keeps the coach and training pieces grounded.
The goal was to make the gym feel like a brand with its own show language: clean enough for apparel, loud enough for LA, and still useful on real pieces members and coaches can wear.
Color System
Backlot Black
Base color for tanks, hats, and night-energy pieces
Showtime Purple
Stage light, poster color, and LA-after-dark mood
Marquee Gold
Warm highlight color for the Late Show pieces
Lift Off Training Tank
The black tank carries the rocket mark in orange and grey, giving the most technical piece in the collection a clean launch-pad feel.
Backlot Coach Tee
The coach graphic uses simple back placement and large type so staff can be identified quickly during class.
After-Hours Rope Hat
The black rope hat turns the Late Show script into a daily-wear piece, using embroidery to make the logo feel finished instead of printed flat.
Late Night Jogger
The jogger uses vertical leg type to extend the brand system onto a premium training piece without needing a large front graphic.
Film Reel Barbell Tee
The barbell-and-film-reel graphic ties the gym name back to LA’s image-making history while keeping the layout simple enough for a strong shirt print.
Encore Mascot Raglan
The mascot raglan gives the drop its character piece, using a vintage athletic cut and a playful illustration to keep the collection from feeling too corporate.
UNITEE Design Lab
Concept cars for custom gym apparel.
The UNITEE Design Lab works like concept cars for gym apparel. We start with an idea, then turn it into a real concept people can see: a shirt, hat, hoodie, uniform set, or full merch drop. Then we explain the thinking behind it. Why this garment? Why this graphic? Why this placement? Why this kind of finish? The work is built to inspire, test new ideas, and give our clients better custom gym apparel before they ever place an order.
For larger fitness brands, multi-location gyms, event groups, and enterprise clients, the Design Lab is where brand kits and full merch programs take shape. We build the look, then we print the gear. That means the same team can help shape the brand story, plan the apparel, design the graphics, and produce the final pieces.
For an independent gym owner, the value is simple: you get the benefit of our research and development without needing to buy a full brand package. Your order may be a small run of tees, hats, hoodies, or event shirts, but the thinking behind it comes from a team that studies gym merch every day.
Need better gym merch?
Tell us what you are trying to make. We can help with one shirt, a full drop, or a larger apparel program.
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