UNITEE Design Lab / Miami, Florida
Miami Metcon
Miami gave this collection a clear visual lane: heat, water, neon, palms, street color, and training pace. For Miami Metcon, the goal was to build gym apparel that felt bright and local without turning the pieces into tourist merch.
Miami As A Heat And Color System
A city where training already feels like motion.
Miami has a strong visual language before a designer adds anything to it. The water is bright. The sun is hard. The walls carry color. The palms, beaches, night lights, and South Florida heat all create a city that feels alive even when it is still.
That made the word Metcon useful. It points to pace, sweat, intensity, and repeat effort. It also fits the city. Miami feels fast. It feels hot. It feels like motion.
The collection uses that idea in a few different ways. The red coach tee is direct and readable. The black rope hat keeps the script mark clean. The blue and pink hoodie pushes into the loud Miami color lane. The mascot raglan gives the collection a vintage gym character piece.
The goal was not to make one Miami shirt. It was to build a collection with range: bright enough for South Florida, simple enough for daily wear, and still grounded in real training gear.
The Collection uses heat color, ocean blue, neon pink, black, red, grey, and clean coach placements to build a Miami gym system with both performance and lifestyle pieces.
Concept + Design Rationale
The concept starts with the name. Miami creates the place. Metcon creates the training language. Together, they gave the apparel system a simple job: make the city feel hot, fast, and athletic.
The script mark brings a South Florida lifestyle feel. The block coach type gives the staff pieces structure. The kettlebell flame mark gives the gym a symbol that can work on tees, hats, backs, and secondary placements.
The color system was built around contrast. Red brings heat. Blue and pink bring the Miami energy. Black gives the collection a clean retail base. Grey keeps the vintage pieces grounded. Coral adds warmth without making every piece loud.
The vintage mascot adds a second voice to the system. It gives Miami Metcon a character piece that feels broken in, playful, and gym-specific, while the rest of the collection stays clean and wearable.
Color System
Heat Red
Intensity, coach gear, and the main metcon energy
Ocean Blue
Water, movement, and the loud performance base
Neon Pink
South Florida accent color and lifestyle energy
Palm Black
Headwear, contrast, and everyday wearability
Sand Grey
Vintage athletic base for the mascot lane
Coral Heat
Warm Miami tone for the core logo system
Miami Coach Tee
The red coach tee gives the collection its clearest staff piece, using bold back type and a direct color hit so the role reads fast during class.
Miami Metcon Rope Hat
The black rope hat turns the Miami script into the cleanest everyday piece in the drop, giving members a wearable logo item outside the gym.
Vice Heat Hoodie
The blue and pink hoodie is the loudest piece in the collection, using Miami color, palm texture, and sleeve placement to push the system into a stronger retail lane.
Red Drop In T Shirt
A core staple designed for drop-ins and members alike
Vintage Mascot Raglan
The vintage mascot art and raglan are shown together on white to isolate the character system: a cracked-print kettlebell runner that gives the collection humor, nostalgia, and a classic gym tee feel.
UNITEE Design Lab
Concept cars for custom gym apparel.
The UNITEE Design Lab works like concept cars for gym apparel. We start with an idea, then turn it into a real concept people can see: a shirt, hat, hoodie, uniform set, or full merch drop. Then we explain the thinking behind it. Why this garment? Why this graphic? Why this placement? Why this kind of finish? The work is built to inspire, test new ideas, and give our clients better custom gym apparel before they ever place an order.
For larger fitness brands, multi-location gyms, event groups, and enterprise clients, the Design Lab is where brand kits and full merch programs take shape. We build the look, then we print the gear. That means the same team can help shape the brand story, plan the apparel, design the graphics, and produce the final pieces.
For an independent gym owner, the value is simple: you get the benefit of our research and development without needing to buy a full brand package. Your order may be a small run of tees, hats, hoodies, or event shirts, but the thinking behind it comes from a team that studies gym merch every day.
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